Kiharu is an Atlanta-based ramen bar and Japanese Restaurant. We aimed to make ordering ramen accessible to more people via an app-based experience. We worked with the owners of this business to complete user testing and improve on their current web app design.
💢 What's the problem?
This small business is looking to increase convenience for customers in the Atlanta metropolitan area. The owners have seen that their app downloads have decreased steadily over time. Currently, the business has a mobile-unfriendly website. The owners hope to increase downloads and user return rates by allowing customers to easily browse the restaurant's menu and place orders from their mobile devices.
From the information gathered we created a general definition of the average customer and their pain points.
🗣️ Who is affected?
We interviewed a handful of restaurant patrons and asked the following questions:
Findings and Personas
We Found that:
👷 How Can We Address the Issue?
We started with paper iterations to quickly produce a handful of designs before moving to digital iterations. Our stakeholders provided a list of required features to base our designs around.
Mid-Fidelity Prototyping
For the initial design, we included the following features:
Usability Testing
With the basic features defined, we are conducting three rounds of usability testing and presented this initial design to stakeholders
First Round
Second Round
Thrid Round
High-Fidelity Mockups
The next mockups addressed the issues identified in the usability studies, such as lack of confirmation, unclear visual queues, and options not being apparent.
🏁What's the Next Step?
Designed intuitive and visually appealing menu systems to enhance user navigation and accessibility.
